My business card
I received a call from a man interested in becoming an agent with Exit Desert Ocean REalty in the Victorville area of California. We had met once. At Fed Ex. He has been in business for years with various fields of endevor.
What impressed me was his comments about my business card, This might be important since I buy 3 to 5 thousand cards at a time. He said that my Hollywood face was to big. That how I looked was really important to only me. He said that the information concerning my particular office was too big and that nobody would really care. So far I am not doing very well but then it got worse. He said the most important thing about my card
was too small. The phone number to reach me. ON my next card- no picture and larger phone number for sure. I am still considering the issue about my office/ brand name. I will have to consider that one and look into to it.
the one thing he didn't mention was a unique selling position.
Things change but clients want service that is all about them and not all about me.
Thanks for reading
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