Presentation on the market
I attended a very interesting meeting this last Thursday morning. It was called the Automatic Market. The event was open to all realtors and sponsored by Chicago Title.
The speaker was frank. He spoke about the difficulties that you and I as realtors face in any market.
About he excuses we make. then he offered his solution. A different way to present what the market is doing but in such a common sense way that as a realtor you have total intergity.
When it was done I have decided to change my approach to listing and to sharing with client why they need to price their homes in accordance with the market. Not simply a cma approach but an absorbtion rate approach that shows more in depth the issues a seller faces when then don't price their home accordingly.
Thanks for reading.
Val Exit Desert Ocean realty
Tuesday, August 28, 2007
Is Your business card missing it?
My business card
I received a call from a man interested in becoming an agent with Exit Desert Ocean REalty in the Victorville area of California. We had met once. At Fed Ex. He has been in business for years with various fields of endevor.
What impressed me was his comments about my business card, This might be important since I buy 3 to 5 thousand cards at a time. He said that my Hollywood face was to big. That how I looked was really important to only me. He said that the information concerning my particular office was too big and that nobody would really care. So far I am not doing very well but then it got worse. He said the most important thing about my card
was too small. The phone number to reach me. ON my next card- no picture and larger phone number for sure. I am still considering the issue about my office/ brand name. I will have to consider that one and look into to it.
the one thing he didn't mention was a unique selling position.
Things change but clients want service that is all about them and not all about me.
Thanks for reading
I received a call from a man interested in becoming an agent with Exit Desert Ocean REalty in the Victorville area of California. We had met once. At Fed Ex. He has been in business for years with various fields of endevor.
What impressed me was his comments about my business card, This might be important since I buy 3 to 5 thousand cards at a time. He said that my Hollywood face was to big. That how I looked was really important to only me. He said that the information concerning my particular office was too big and that nobody would really care. So far I am not doing very well but then it got worse. He said the most important thing about my card
was too small. The phone number to reach me. ON my next card- no picture and larger phone number for sure. I am still considering the issue about my office/ brand name. I will have to consider that one and look into to it.
the one thing he didn't mention was a unique selling position.
Things change but clients want service that is all about them and not all about me.
Thanks for reading
They haven't called back yet
Asking for Referrals
My phone rings. It is a lead sales person for a company that promises, "We will put you on the front page of MSN, GOOGLE, YAHOO, ETC" After several minutes of listening and showing "interest" and "curious" I am handled over to a closer "senior project manager" He proceeds to lead me through a series of questions that can only be answered by yes otherwise I would look like an idiot. Then the bottom line.
For a 20 key phrase first page package $2999 and for a 40 key phrase first page package $4999 but wait today only with an unbelievable offer, if I take the 40 they will provide me one on one with their team of experts and I will get great saving. 40 phases for only $3499.
I say two things: I will check with my finance partner (wife) and I would like to real estate references. Yes please give me two totally happy clients. Yes, I know that they will only rave about the product/service of your company. I at this point of my carreer only pay for leads that end up as closed transactions. I do not pay for passive lead generation that ends up as nothing. Yes, I know that you can deliever on your promise that I will be on the first page. I want to talk with someone in real estate- not travel, not a vet, not a divorce attroney.
With much reluctance, I recieved two names of clients, real estate clients that they were happy to provide.
So HOW DO YOU THINK THE PHONE INTERVIEW WENT WITH RE AGENTS. Yes you probably guessed right!
They both were disappointed with the service and the results. They both felt that money had been spent and so far was wasted.
But wait, did I mention that not only did I talk with the lead sales person and the project manager but also I spoke with the VP of the Company. One of the owners. and then was pursued by another person from the company and offered a better deal for only $1999. Still I persisted an asked for two reference explaining that the company has yet to deliever on that. If you can't provide two good REF's how can I believe that you will provide a good service
Waiting to find out.
thanks for reading
val exit desert ocean realty victorville ca
My phone rings. It is a lead sales person for a company that promises, "We will put you on the front page of MSN, GOOGLE, YAHOO, ETC" After several minutes of listening and showing "interest" and "curious" I am handled over to a closer "senior project manager" He proceeds to lead me through a series of questions that can only be answered by yes otherwise I would look like an idiot. Then the bottom line.
For a 20 key phrase first page package $2999 and for a 40 key phrase first page package $4999 but wait today only with an unbelievable offer, if I take the 40 they will provide me one on one with their team of experts and I will get great saving. 40 phases for only $3499.
I say two things: I will check with my finance partner (wife) and I would like to real estate references. Yes please give me two totally happy clients. Yes, I know that they will only rave about the product/service of your company. I at this point of my carreer only pay for leads that end up as closed transactions. I do not pay for passive lead generation that ends up as nothing. Yes, I know that you can deliever on your promise that I will be on the first page. I want to talk with someone in real estate- not travel, not a vet, not a divorce attroney.
With much reluctance, I recieved two names of clients, real estate clients that they were happy to provide.
So HOW DO YOU THINK THE PHONE INTERVIEW WENT WITH RE AGENTS. Yes you probably guessed right!
They both were disappointed with the service and the results. They both felt that money had been spent and so far was wasted.
But wait, did I mention that not only did I talk with the lead sales person and the project manager but also I spoke with the VP of the Company. One of the owners. and then was pursued by another person from the company and offered a better deal for only $1999. Still I persisted an asked for two reference explaining that the company has yet to deliever on that. If you can't provide two good REF's how can I believe that you will provide a good service
Waiting to find out.
thanks for reading
val exit desert ocean realty victorville ca
What a Mega Camp means.
Have you attended a Mega Camp?
To say it was a great time filled with AHA's just doesn't say enough. There is anticipation in the air. There is one of Austin's Finest Guitarist Van Wilks on Stage and it is only 8:00 am in the morning. Already I am out of my normal meeting box.
Gary Keller the co author of Million Dollar Agent is the CEO/founder of Keller Williams Realty. He is on stage, slim, well read, witty and more than able to put his finger on the pulse of the market having been in real estate from the early 80's. And more importantly having ridden the ups and Downs.
Main message:::: Your Mindset is more important than the Market anyday.
The Market is the enviorment in which I conduct my business but don't overread or underread the market. It doesn't determine my success. So I won't wait for a better market. that would be a waste of time. So you must on a daily basis understand your market.
Get focused. Get the power of one idea. you will prospect and that is your one idea that you will do. period.
Well there is so much more to a Mega Camp
Val Exit Desert Ocean Realty in Victorville, Apple Valley, Hesperia, Sycamore Rocks, Desert Knolls
To say it was a great time filled with AHA's just doesn't say enough. There is anticipation in the air. There is one of Austin's Finest Guitarist Van Wilks on Stage and it is only 8:00 am in the morning. Already I am out of my normal meeting box.
Gary Keller the co author of Million Dollar Agent is the CEO/founder of Keller Williams Realty. He is on stage, slim, well read, witty and more than able to put his finger on the pulse of the market having been in real estate from the early 80's. And more importantly having ridden the ups and Downs.
Main message:::: Your Mindset is more important than the Market anyday.
The Market is the enviorment in which I conduct my business but don't overread or underread the market. It doesn't determine my success. So I won't wait for a better market. that would be a waste of time. So you must on a daily basis understand your market.
Get focused. Get the power of one idea. you will prospect and that is your one idea that you will do. period.
Well there is so much more to a Mega Camp
Val Exit Desert Ocean Realty in Victorville, Apple Valley, Hesperia, Sycamore Rocks, Desert Knolls
Personal Property 1031 Exchange
Have you ever 1031 exchanged Personal Property?
If you have been in Real Estate for any amount of time, you have run across the "1031" Exchange. You already know that a client exchange their real estate investment has a 45 day identification period and a total of 180 days to complete the transaction through a QI. You know that there are some risks to doing a ten ThirtyONe Exchange.
DID YOU KNOW THAT YOU CAN EXCHANGE PERSONAL PROPERTY? I had the good fortune of meeting with the author of Exchanging UP! Gary Gorman. I asked a few question about real estate 1031 exchange and the possibility of extending seller financing. He was knowledgeable and could think creativity. So I bought his Book.
As a discipline I read through the first five Chapters. Review of things I already am famliar with. " In order to qualify for Section 1031, property has to be held as an investment or used in a trade or business. 'Held for investment' means you intend to hold the property for future appreciation." The Relinquished property and the replacment property are the old property and the new property. A 1031 Exchange rolls the gain from the sale of an Old Property to a New Property. All of this was a very helpful review.
Then Much to my surprise AHA you can 1031 exchange personal property. Personal property is something that can be moved. Things that can be moved include the following: boats, planes, equipment from the office, over the road trucks and trailers, Trains(do you have one of those?), computer systems and the list goes on. Now is when it gets tricky but could prove to benefit you the owner of personal business property.
So my question is have you ever done a personal property 1031 exchange? Chapter 18 of Gary's book is detailed enough to make an accountant happy and the rest of us wondering.
Val Exit Desert ocean Realty
Sycamore Rocks, Desert Knolls, The Mesa Victorville
If you have been in Real Estate for any amount of time, you have run across the "1031" Exchange. You already know that a client exchange their real estate investment has a 45 day identification period and a total of 180 days to complete the transaction through a QI. You know that there are some risks to doing a ten ThirtyONe Exchange.
DID YOU KNOW THAT YOU CAN EXCHANGE PERSONAL PROPERTY? I had the good fortune of meeting with the author of Exchanging UP! Gary Gorman. I asked a few question about real estate 1031 exchange and the possibility of extending seller financing. He was knowledgeable and could think creativity. So I bought his Book.
As a discipline I read through the first five Chapters. Review of things I already am famliar with. " In order to qualify for Section 1031, property has to be held as an investment or used in a trade or business. 'Held for investment' means you intend to hold the property for future appreciation." The Relinquished property and the replacment property are the old property and the new property. A 1031 Exchange rolls the gain from the sale of an Old Property to a New Property. All of this was a very helpful review.
Then Much to my surprise AHA you can 1031 exchange personal property. Personal property is something that can be moved. Things that can be moved include the following: boats, planes, equipment from the office, over the road trucks and trailers, Trains(do you have one of those?), computer systems and the list goes on. Now is when it gets tricky but could prove to benefit you the owner of personal business property.
So my question is have you ever done a personal property 1031 exchange? Chapter 18 of Gary's book is detailed enough to make an accountant happy and the rest of us wondering.
Val Exit Desert ocean Realty
Sycamore Rocks, Desert Knolls, The Mesa Victorville
Pine Ridge in Apple valley Gets a New Hat
Roofing and Richard Rossi and Pine Ridge
First of All This is a Commercial, an Advertisement, an Announcement, a Broadcast,a sound-byte, a reel Clip, Etc.
One of the listing under Exit Desert Ocean Realty Broker-ship needed a new roof. Not the whole thing but a significant part. Not considered a replacement but a fix. Almost half of the roof needed replacement. The roof had been fixed by the prior owner, however the roll had pulled up and the laying of some of the material didn't take into consideration the flow of water. The job required the removal of a 4'by 4' skylight. A corner that would stop up was cut and had new flashing put on it. 30 year shingles were used. There were a couple of crickets that needed some special attention.
What is most important. For all contractors Time is Money. However for Richard a Good Job is money. So when the day simply got to hot and the laying of the material would have caused future problems, he and his crew stopped.
Richards quotes seemed reasonable. Kind of like a Goldilocks story Not to much, not to little but Just Right
Although I am the son of a General Contractor (Leonard Rensink Jr commonly known as Bud Rensink) and have a fair working knowledge of a home. I don't keep current on prices so I brought in my good friend Steve Rainey and asked his professional opinion. He felt the priceing and the work were fair.
So My Recommendation: If you are looking for someone in the High Desert, Victorville, Hesperia, Apple Valley to Reroof- Repair and do a Certification Richard Rossi is you man and company. His license number is 862390. His phone number is 909 456 9345
Richard Rossi also brings the knowledge of being a home Appraiser to the table as well.
By the way, he provided a 2 year certification for the whole roof. It is worth the price of admission.
The Pine Ridge Home looks Brand new. Pictures will be provided at a later date.
Thanks for reading.
First of All This is a Commercial, an Advertisement, an Announcement, a Broadcast,a sound-byte, a reel Clip, Etc.
One of the listing under Exit Desert Ocean Realty Broker-ship needed a new roof. Not the whole thing but a significant part. Not considered a replacement but a fix. Almost half of the roof needed replacement. The roof had been fixed by the prior owner, however the roll had pulled up and the laying of some of the material didn't take into consideration the flow of water. The job required the removal of a 4'by 4' skylight. A corner that would stop up was cut and had new flashing put on it. 30 year shingles were used. There were a couple of crickets that needed some special attention.
What is most important. For all contractors Time is Money. However for Richard a Good Job is money. So when the day simply got to hot and the laying of the material would have caused future problems, he and his crew stopped.
Richards quotes seemed reasonable. Kind of like a Goldilocks story Not to much, not to little but Just Right
Although I am the son of a General Contractor (Leonard Rensink Jr commonly known as Bud Rensink) and have a fair working knowledge of a home. I don't keep current on prices so I brought in my good friend Steve Rainey and asked his professional opinion. He felt the priceing and the work were fair.
So My Recommendation: If you are looking for someone in the High Desert, Victorville, Hesperia, Apple Valley to Reroof- Repair and do a Certification Richard Rossi is you man and company. His license number is 862390. His phone number is 909 456 9345
Richard Rossi also brings the knowledge of being a home Appraiser to the table as well.
By the way, he provided a 2 year certification for the whole roof. It is worth the price of admission.
The Pine Ridge Home looks Brand new. Pictures will be provided at a later date.
Thanks for reading.
When Technology Rules your life
The Technology of Treo's, Trials, Tungsten T's
First, Daniel broke his phone, cell phone in half. Not to bad, since it still worked but not good since it wasn't designed to function that way. So Marcia says,"time to get a new phone Val and give yours to your son." Well, since I am very frugal, I will think about it. However, in the back of my mind the words of Danny Morel- owner of Telos are ringing- if you don't have a Treo or a Blackberry you are not in business in the real estate business. So I guess it is time.
This will be great. I can combine the best function of my Palm Tungsten T with my new phone. I can have all of my programs and calling and supra key in the Palm of my hand. (it that a pun?)
Then the Tech Nightmare begins. It starts with the Verison Salesperson, "your new package includes one month free Internet, so use it for one month and cancel it" thanks Kevin. Will do. By the Way, what number do I call to accomplish that? A month passes and I call to cancel only to find out from the support tech that there is no free one month program. I have been paying all along and an email will be sent to the Sales person to clear up. Just so you know that time wise this is already two hours of time accomplishing the new modern game "hurry up and wait"
Then, My Tungsten T dies, I have no, none, lock box ability. As A realtor in the Victorville area, with listing in Desert Knolls and Spring Valley Lake that is kind of important.
Then I am in the process of Syncing my Topproducer information. To no avail, The program by which I am trying to sync is not one that is compatible with the Treo talking to the Tunsten T Talking to Top Producer. I have spent three hours on the phone with Topproducer only to find out you can't get there from here. Poor hapless consumer. You have spent your money and the good will you felt at the time of purchase. The sense that all would be a new bright world is dark and dismal. But your Attitude is Good. Until you find out that a simple "Please erase all of your current palm programing from your computer BEFORE you install the new palm software" would have saved you hours of frustration and agony.
All this going on and I and E Pro who do not consider myself tech savy but also not tech stupid am conducting my real estate business using my personal power phrases. NOT TO WORRY, NO PROBLEM, I AM RIGHT ON TOP OF THAT. When I fell like LOST IN SPACE with a robot yelling Danger Will Robinson Danger.(I know that dates me but it is sincere and true and out of control)
So At this point I have to contact Supra, Top Produceer, My Bible- Palm Software and Chicago Title- loan calculator, and yet to figure out how to blue tooth my ear device. and I just discovered that although I have a category for games- there aren't any games. You know how important that is when you are wasting time anyway that at least you can waste time amusing yourself.
Well, If you have made it this far, you have a cast iron stomach or no common sense either way
Thanks For Reading.
Val Suffering in the High Desert close to Desert Knolls, The Mesa, Sycamore Rocks, Mountain Vista and Other areas in Apple Valley you have never heard of unless you live here.
Exit Desert Ocean Realty
have you looked into World Vision?
First, Daniel broke his phone, cell phone in half. Not to bad, since it still worked but not good since it wasn't designed to function that way. So Marcia says,"time to get a new phone Val and give yours to your son." Well, since I am very frugal, I will think about it. However, in the back of my mind the words of Danny Morel- owner of Telos are ringing- if you don't have a Treo or a Blackberry you are not in business in the real estate business. So I guess it is time.
This will be great. I can combine the best function of my Palm Tungsten T with my new phone. I can have all of my programs and calling and supra key in the Palm of my hand. (it that a pun?)
Then the Tech Nightmare begins. It starts with the Verison Salesperson, "your new package includes one month free Internet, so use it for one month and cancel it" thanks Kevin. Will do. By the Way, what number do I call to accomplish that? A month passes and I call to cancel only to find out from the support tech that there is no free one month program. I have been paying all along and an email will be sent to the Sales person to clear up. Just so you know that time wise this is already two hours of time accomplishing the new modern game "hurry up and wait"
Then, My Tungsten T dies, I have no, none, lock box ability. As A realtor in the Victorville area, with listing in Desert Knolls and Spring Valley Lake that is kind of important.
Then I am in the process of Syncing my Topproducer information. To no avail, The program by which I am trying to sync is not one that is compatible with the Treo talking to the Tunsten T Talking to Top Producer. I have spent three hours on the phone with Topproducer only to find out you can't get there from here. Poor hapless consumer. You have spent your money and the good will you felt at the time of purchase. The sense that all would be a new bright world is dark and dismal. But your Attitude is Good. Until you find out that a simple "Please erase all of your current palm programing from your computer BEFORE you install the new palm software" would have saved you hours of frustration and agony.
All this going on and I and E Pro who do not consider myself tech savy but also not tech stupid am conducting my real estate business using my personal power phrases. NOT TO WORRY, NO PROBLEM, I AM RIGHT ON TOP OF THAT. When I fell like LOST IN SPACE with a robot yelling Danger Will Robinson Danger.(I know that dates me but it is sincere and true and out of control)
So At this point I have to contact Supra, Top Produceer, My Bible- Palm Software and Chicago Title- loan calculator, and yet to figure out how to blue tooth my ear device. and I just discovered that although I have a category for games- there aren't any games. You know how important that is when you are wasting time anyway that at least you can waste time amusing yourself.
Well, If you have made it this far, you have a cast iron stomach or no common sense either way
Thanks For Reading.
Val Suffering in the High Desert close to Desert Knolls, The Mesa, Sycamore Rocks, Mountain Vista and Other areas in Apple Valley you have never heard of unless you live here.
Exit Desert Ocean Realty
have you looked into World Vision?
Certification vs Warranty
Richard Rossi Roofing Certification vs Warrenty
What is the difference between certification of a roof and warranty of a roof. Richard is also a home appraiser. Therefore his knowledge base is more than just roofs. He has endured the 2000 hours of field instruction under the guidance of another appraiser who "knows that he is training his competition"
In a Nutshell, We are standing on the roof at Pine Ridge home in Apple Valley and Mr Rossi Roofing says
"Certification is when I inspect a roof and will certify that it will not leak for one, two, or three years. Warrenty is when I have repaired or replace the roof. The difference? Warrenty means I will fix the leak and the damage of the leak. Certification means that I will only Fix the leak. By the way, I do not guarantee the work of others in particular when a Heating/Air Conditioning Unit is installed improperly and/or without permit."
I am sure that there are more details to the roofing issue concerning certification and warranty. However, I walked away with a good enough understanding of the difference that I feel I can help a RE Client ask the right questions if they are faced with a concern about the condition and suitability of a roof.
If you need roof repair, in the High Desert- Victorville Hesperia, Apple Valley, Sycamore Rock, Desert Knolls area, Jess Ranch, Bell Mountain. I can recommend Rossi Roofing his Number is 909 456 9345 Remember no job to small.
thanks for Reading
Val Of Exit Desert Ocean Realty in victor-ville serving the High Desert for all your real estate needs.
Support World Vision it changes lives
What is the difference between certification of a roof and warranty of a roof. Richard is also a home appraiser. Therefore his knowledge base is more than just roofs. He has endured the 2000 hours of field instruction under the guidance of another appraiser who "knows that he is training his competition"
In a Nutshell, We are standing on the roof at Pine Ridge home in Apple Valley and Mr Rossi Roofing says
"Certification is when I inspect a roof and will certify that it will not leak for one, two, or three years. Warrenty is when I have repaired or replace the roof. The difference? Warrenty means I will fix the leak and the damage of the leak. Certification means that I will only Fix the leak. By the way, I do not guarantee the work of others in particular when a Heating/Air Conditioning Unit is installed improperly and/or without permit."
I am sure that there are more details to the roofing issue concerning certification and warranty. However, I walked away with a good enough understanding of the difference that I feel I can help a RE Client ask the right questions if they are faced with a concern about the condition and suitability of a roof.
If you need roof repair, in the High Desert- Victorville Hesperia, Apple Valley, Sycamore Rock, Desert Knolls area, Jess Ranch, Bell Mountain. I can recommend Rossi Roofing his Number is 909 456 9345 Remember no job to small.
thanks for Reading
Val Of Exit Desert Ocean Realty in victor-ville serving the High Desert for all your real estate needs.
Support World Vision it changes lives
Roofing with the Richard Rossi roofing Compay
Roofing with the Rossi Company
Spray a foam, it is a mixture at the right temperature with the right consistency and for a flat roof you have created a water tight roofing environment. Richard and I were talking, looking over the finishing marks of the repairs to the Pine Ridge house and the total re-roofing of the backyard barn. We were spending some of that valuable time that a Realtor gets to spend with a person who is knowledgeable in the area of his work. A few minutes a few questions and current information concerning roofing. Not that I would ever pretend with a client that I know the issue of the roof on their home. BUT I know some of the important questions to ask. That really is my job. So I asked "Why didn't this area of the roof need a direction correction for the Shingles?" "The house inspector called it." No Problem, if the house inspector could have looked closer he would have seen that part of the house is where the rolled roofing material and the shingles come together. It is the Rolled Roofing that protects that part. After all if is wasn't just one rain and you would have a mess inside the house. Can I call you when there is another inspection and get your opinion? Yes, I stand behind my work. Besides I certified this house for three years.
Richard Rossi is a good Business man, a good roofer and a good person to know. If you want expert care of your roofing concerns For Apple Valley, Hesperia, Victorville, Bell Mountain, Sycamore rocks give Richard at Rossi Roofing a Call. 909 456 9345
Thanks for reading
val Exit Desert Ocean Realty
World Vision Rocks
Spray a foam, it is a mixture at the right temperature with the right consistency and for a flat roof you have created a water tight roofing environment. Richard and I were talking, looking over the finishing marks of the repairs to the Pine Ridge house and the total re-roofing of the backyard barn. We were spending some of that valuable time that a Realtor gets to spend with a person who is knowledgeable in the area of his work. A few minutes a few questions and current information concerning roofing. Not that I would ever pretend with a client that I know the issue of the roof on their home. BUT I know some of the important questions to ask. That really is my job. So I asked "Why didn't this area of the roof need a direction correction for the Shingles?" "The house inspector called it." No Problem, if the house inspector could have looked closer he would have seen that part of the house is where the rolled roofing material and the shingles come together. It is the Rolled Roofing that protects that part. After all if is wasn't just one rain and you would have a mess inside the house. Can I call you when there is another inspection and get your opinion? Yes, I stand behind my work. Besides I certified this house for three years.
Richard Rossi is a good Business man, a good roofer and a good person to know. If you want expert care of your roofing concerns For Apple Valley, Hesperia, Victorville, Bell Mountain, Sycamore rocks give Richard at Rossi Roofing a Call. 909 456 9345
Thanks for reading
val Exit Desert Ocean Realty
World Vision Rocks
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