Monday, May 14, 2007

Is Active Rain going to be in the top 100?

Who is Number 1? What is Hitwise? And Where is Active Rain?
Rank April/(January)
Site
Market share (percent)
1/(1)
Realtor.com
8.42
2/(2)
RealtyTrac
3.05
3/(3)
Homegain
2.75
4/(4)
Rent.com
2.75
5/(5)
RE/MAX Real Estate
2.59
6/(6)
Yahoo! Real Estate
2.23
7/(7)
Zillow
2.04
8/(8)
Apartments.com
1.68
9/(9)
ZipRealty
1.45
10/(19)
Coldwell Banker
1.44
11/(12)
Move.com
1.38
12/(10)
Century 21
1.38
13/(18)
Apartment Guide
1.34
14/(15)
MSN Real Estate
1.32
15/(13)
ServiceMagic
1.28
16/(NR)
VisualTour.com
1.24
17/(28)
Foreclosure Store
1.22
18/(11)
Homes.com
1.11
19/(16)
HUD
1.09
20/(17)
ForRent.com
1.03











This chart is taken from a report displayed to the real estate community of MRMLS. I am a member realtor of the multiple Region Multiple Listing Service. It is part of Inman Real Estate News. This last week I spoke with the former president of Inman news. He is now in a company that proceeds real estate websites that are consumer friendly. When I asked him about SEO, He commented that Inman news used to be in a number one websites position due to the fact that they reported on real estate. When they fell from first place on what they considered significant searches. He took up the project of spending $50,000, time and effort to raise their position only to end up going down. His comment, "how seo works is a mystery, you would do better to simply work your job."
Back to the Chart. Here are a few observations: posiitions 1-9 have not changed in position although percentage can vary. There is more movement in positions 10-20.
Although not shown here, making it into the top 100 is an ecomonic monstrous position. According to Hitwise, if you are in the top 100 you make up 69 percent of the market share.
"If the top 100 Web real estate sites capture most of the traffic associated with home buying and apartment rentals, traffic is even more concentrated in the top 10 Web sites, which claim 28.4 percent of all visits in the category."
If you have not heard of hitwise go and explore. For my part it presents the best of the best in many fields and in real estate you need to know who is on number one. Number one is the bench mark by which you judge everything else. My exploring led to requesting a free report of how my Apple Valley, Victorville, Hesperia real estate website is doing against the number one competitor. I have yet to read the report and gain any insights. We will see.
So Where is Active Rain? Are we in the Top One hundred? Answer- no. However Active Rain is an up and coming contender. Active Rain has threatened to break into the top one hundred. It has recently moved up 78 places as of this April and holds position 120 until the next reporting. That is not to bad for a free online community of networking real estate professionals and affliates especially when you understand that we started with 400 positions ahead of us in this calendar year.

Tracking numbers is so important, you cannot manage what you cannot track.
Thanks for reading, make it a great day.
Val Rensink Exit Desert Ocean Realty
My Daughter Elaine supports a Child through World Vision

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