Sunday, September 9, 2007

Bulks Sales and Risk

Why you should talk with Lonnie, Bulk- business sales
At a Telos Event called Life by Design, I met Lonnie. What was my first impression of Lonnie? Kind and Knowledgable. What was my second impression of Lonnie? Scary.

I talked with Lonnie about a coffee house sale. In the business we know this as a bulk sale. Three aspects are sold. The sale of fixtures and furnishing, the good will in the name and finally the property or underlying lease (if it is applicable). How did Lonnie scare me? Ucc file seek, How is property being taken sole proprietor or company, what about the IRS, Are there any county liens, Federal liens, have you taken any courses in conjunction with CABB.ORG And I quote "The California Association of Business Brokersis a professional trade association whose members are actively involved in assisting their clients in selling, buying, and evaluating businesses. CABB was organized to recognize the professionals of business opportunity brokerage, to help educate the public on the benefits of using licensed intermediaries, and to establish a code of ethics to which members adhere. " The idea behind this group of professional is simple. They follow certain basic principles, ethical approach to business, the investment risk and effort that a person must calculate to estabalish and put forward a profitable continuous business. How to do a fair evaluation which gives an honest presentation to both seller and buyer.

That stepped up things a notch. Then he shared with me the organisation called IBBA.Org. He recommended that I look into that organization.
or IBBA. ORg. By the way these are elite groups. There are very many people who do what Lonnie does.
The biggest piece of advice that lonnie gave me was get a good escrow person. He even gave me a phone number and name.
That's all for now
Val Rensink Exit Desert Ocean realty

A New Roof For Pine Ridge by Rossi Roofing

This was a Free Roof for a play house, Asked for and finished. There could be a picture of the Play House on PineRidge.Since I am selling this house. I am hoping that it was make some child happy. This aspect of the Roof that Richard Rossi repaired was very important. What does not show is the removal of a Sky Light and the smoothing out of the Roll for the Cricket. This is an area that can be problematic and Mr Rossi knew what kind of Roofing to do. This is a Roof with a 3 year Guarantee and for the whole roof a two year certification.

If attention to detail is important, than this work qualifies for that job. Mr Rossi Decided that this area of roof was a leaf trap and a poor area of water flow. So he Trimmed back part of the roof and applied new shingles. He also checked to see if the roll roofing what adequate for the use under some shingles that appeared to be going in the wrong direction. Rossi Roofing, I recommend him and the quality of his work. One of the strong points about using Rossi Roofing is the Fact that Richard is willing to take the time and explain the work and the steps.
If you need roofing: Wood Shakes, Rocks, Tile, shingles, Roll, Etc Rossi is your company and Richard is your man. If you have a job that is small. Rossi Roofing Says that no Job is too Small. He will Re-roof and perform Certifications. He is a Leak Repair Specialist. He Serves the High Desert: Apple Valley, Victorville, Hesperia, Bell Mountain, Jess Ranch, The mesa, Desert Knolls, Sycamore Rocks. Call Richard 909 456 9345 Lic #862390

Do you want an Written Estimate? Do you want one than one aspect of the job preformed? Rossi Will Put it in Writing. There is no misunderstanding, no confusion. Do you want to take care of Disposal. Rossi will consider and make calculations in price. He is Reasonable and does the work Right

Thanks For Reading
Val Rensink Exit Desert ocean Realty. Exit Dor.com VictorVille
World Vision Rocks

Spray Foam Roofing, Richard Rossi Roofing

Roofing with the Rossi Company
Spray a foam, it is a mixture at the right temperature with the right consistency and for a flat roof you have created a water tight roofing environment. Richard and I were talking, looking over the finishing marks of the repairs to the Pine Ridge house and the total re-roofing of the backyard barn. We were spending some of that valuable time that a Realtor gets to spend with a person who is knowledgeable in the area of his work. A few minutes a few questions and current information concerning roofing. Not that I would ever pretend with a client that I know the issue of the roof on their home. BUT I know some of the important questions to ask. That really is my job. So I asked "Why didn't this area of the roof need a direction correction for the Shingles?" "The house inspector called it." No Problem, if the house inspector could have looked closer he would have seen that part of the house is where the rolled roofing material and the shingles come together. It is the Rolled Roofing that protects that part. After all if is wasn't just one rain and you would have a mess inside the house. Can I call you when there is another inspection and get your opinion? Yes, I stand behind my work. Besides I certified this house for three years.
Richard Rossi is a good Business man, a good roofer and a good person to know. If you want expert care of your roofing concerns For Apple Valley, Hesperia, Victorville, Bell Mountain, Sycamore rocks give Richard at Rossi Roofing a Call. 909 456 9345

Thanks for reading
val Exit Desert Ocean Realty

World Vision Rocks

Tuesday, August 28, 2007

Presenting effectively get the tools

Presentation on the market
I attended a very interesting meeting this last Thursday morning. It was called the Automatic Market. The event was open to all realtors and sponsored by Chicago Title.
The speaker was frank. He spoke about the difficulties that you and I as realtors face in any market.
About he excuses we make. then he offered his solution. A different way to present what the market is doing but in such a common sense way that as a realtor you have total intergity.
When it was done I have decided to change my approach to listing and to sharing with client why they need to price their homes in accordance with the market. Not simply a cma approach but an absorbtion rate approach that shows more in depth the issues a seller faces when then don't price their home accordingly.


Thanks for reading.
Val Exit Desert Ocean realty

Is Your business card missing it?

My business card
I received a call from a man interested in becoming an agent with Exit Desert Ocean REalty in the Victorville area of California. We had met once. At Fed Ex. He has been in business for years with various fields of endevor.
What impressed me was his comments about my business card, This might be important since I buy 3 to 5 thousand cards at a time. He said that my Hollywood face was to big. That how I looked was really important to only me. He said that the information concerning my particular office was too big and that nobody would really care. So far I am not doing very well but then it got worse. He said the most important thing about my card
was too small. The phone number to reach me. ON my next card- no picture and larger phone number for sure. I am still considering the issue about my office/ brand name. I will have to consider that one and look into to it.
the one thing he didn't mention was a unique selling position.

Things change but clients want service that is all about them and not all about me.

Thanks for reading

They haven't called back yet

Asking for Referrals
My phone rings. It is a lead sales person for a company that promises, "We will put you on the front page of MSN, GOOGLE, YAHOO, ETC" After several minutes of listening and showing "interest" and "curious" I am handled over to a closer "senior project manager" He proceeds to lead me through a series of questions that can only be answered by yes otherwise I would look like an idiot. Then the bottom line.
For a 20 key phrase first page package $2999 and for a 40 key phrase first page package $4999 but wait today only with an unbelievable offer, if I take the 40 they will provide me one on one with their team of experts and I will get great saving. 40 phases for only $3499.
I say two things: I will check with my finance partner (wife) and I would like to real estate references. Yes please give me two totally happy clients. Yes, I know that they will only rave about the product/service of your company. I at this point of my carreer only pay for leads that end up as closed transactions. I do not pay for passive lead generation that ends up as nothing. Yes, I know that you can deliever on your promise that I will be on the first page. I want to talk with someone in real estate- not travel, not a vet, not a divorce attroney.
With much reluctance, I recieved two names of clients, real estate clients that they were happy to provide.
So HOW DO YOU THINK THE PHONE INTERVIEW WENT WITH RE AGENTS. Yes you probably guessed right!
They both were disappointed with the service and the results. They both felt that money had been spent and so far was wasted.
But wait, did I mention that not only did I talk with the lead sales person and the project manager but also I spoke with the VP of the Company. One of the owners. and then was pursued by another person from the company and offered a better deal for only $1999. Still I persisted an asked for two reference explaining that the company has yet to deliever on that. If you can't provide two good REF's how can I believe that you will provide a good service

Waiting to find out.

thanks for reading
val exit desert ocean realty victorville ca

What a Mega Camp means.

Have you attended a Mega Camp?
To say it was a great time filled with AHA's just doesn't say enough. There is anticipation in the air. There is one of Austin's Finest Guitarist Van Wilks on Stage and it is only 8:00 am in the morning. Already I am out of my normal meeting box.
Gary Keller the co author of Million Dollar Agent is the CEO/founder of Keller Williams Realty. He is on stage, slim, well read, witty and more than able to put his finger on the pulse of the market having been in real estate from the early 80's. And more importantly having ridden the ups and Downs.
Main message:::: Your Mindset is more important than the Market anyday.
The Market is the enviorment in which I conduct my business but don't overread or underread the market. It doesn't determine my success. So I won't wait for a better market. that would be a waste of time. So you must on a daily basis understand your market.
Get focused. Get the power of one idea. you will prospect and that is your one idea that you will do. period.

Well there is so much more to a Mega Camp

Val Exit Desert Ocean Realty in Victorville, Apple Valley, Hesperia, Sycamore Rocks, Desert Knolls